At the tender age of 16, Janaye Williams with the support and guidance of her mother, birthed the Pretty Girls with Pretty Souls clothing brand. Recognizing and embracing her difference from the stereotypical portrayal of young brown skinned girls plaguing society today. Determined to allow her light and message of love and kindness resonate throughout the world, the ultimate vision is to reach girls around the world. The Pretty Girls with Pretty Souls platform is an all-inclusive social movement that promotes self-love, confidence, and treating others with love and kindness. Thus, proving that all things are possible if you BELIEVE and dare to be DIFFERENT.